The economic terrain of Africa is constantly shifting as technology evolves and the continent urbanizes. Lagos Business School’s Certificate for Retail Managers programme has been carefully put together to help experienced retail professionals take their enterprises to the next level. In this intermediate-level course, participants will delve into consumer psychology, pricing strategy, branding and a host of other topics that are of relevance to a retail professional today. Participants can expect to improve their managerial competencies as well as their ability to comprehend retail operations.
The modules are:
1. African Shopper Behaviour and Trends
2. Retail Store Branding and Customer Service in Africa
3. Merchandising and Store Layout in Africa
4. People Management in Retail
5. Retail Store Analytics and Technologies for Africa
6. Retail Pricing Tactics and Strategies in Africa
7. Retail Store Financing and Profitability
